BACK ON FASHION RACK
RANDOLPH Stockholm is a brand new fashion label, featuring
flattering knitwear and jersey essentials, started by Marianne Randolph, a key player in Swedish fashion for many years.
Throughout the 90's and early 00's Marianne was one of the owners
of NK Trend, the hottest fashion spot in Stockholm. Located at NK, Sweden's most exclusive department store, co-owners Marianne Randolph and Marie Wäsenberg successfully offered international
high-end collections from Ann Demeulemeester, Martin Margiela
and Veronique Branquinho among others.
Even more prosperous was the partners' own private label: Wera Stockholm. The brand was created as a complement to the various avant-garde labels they carried. Over the years the sophisticated
basic collection became a must-have among creative, quality and fashion-conscious Swedish women, thanks to the great fits, high quality and timeless spirit.
A few years after the brand label Wera Stockholm was sold to Åhléns department store in 2005, Marianne felt there was still a market for those stylish, wearable, basic garments they developed over the years.
So, here it is - in a new fresh version for the modern urban woman.
RANDOLPH Stockholm, launched Autumn 2010 by Marianne Randolph, offers some of the most desired pieces reproduced from the original collections they made under the Wera-label between 1991-2004, as well as some new and updated styles. The same great fit and fabrics are back on rack: Fabulous Cashmere, Merino Wool, Sheer Silky Jersey, semi-shiny Viscose/Cotton/Lycra and heavy Cotton/Lycra.
RANDOLPH's modern basics - created to make your fashion life easier.
/Christina Bild
TRIVIA
- The female staff of the Efva Attling Stockholm concept stores are all dressed in an exclusively re-created dress version of the Bow Tie Jacket from RANDOLPH Stockholm.
- Not only famous Swedish women like Lena Olin and Marie Fredriksson fell for the classy simplicity of the Wera collection, Goldie Hawn and Annie Lennox was seen shopping at NK Trend. The American super star Cher purchased four pairs of the Cigarette pant when visiting in -96. Only a few weeks later her Personal Assistant called the store saying Cher loved them and wanted to buy some more.